REKO
Client
REKO Norway
Year
2023
Services
Wireframing and Prototyping
Information Architecture
Visual Identity
Content Strategy
Challenge
REKO's mission of selling local products without intermediaries was hindered by the lack of a dedicated digital platform to streamline the sales process.
REKO's mission of selling local products without intermediaries was hindered by the lack of a dedicated digital platform to streamline the sales process.
Orders were placed on a first-come basis as public comments on Facebook posts.
Insights
Interviewed users noted that Facebook posts are swamped with comments, lacking an overview of sales and orders, which must be manually updated.
Interviewed users noted that Facebook posts are swamped with comments, lacking an overview of sales and orders, which must be manually updated.
Brainstorming around problem statement.
Brainstorming and problem statement.
Categorized insights from conducted interviews.
Insights from interviews.
Navigational and structural organization of content.
Organization of content.
Approach
The customer journey was sketched, mapped in wireframes, and prototyped with a new visual identity built around their values of trust and sustainability.
The customer journey was sketched, mapped in wireframes, and prototyped with a new visual identity built around their values of trust and sustainability.
The logo embodies the REKO movement and the mutual trust between sellers and buyers.
The logo embodies the REKO movement and the mutual trust between sellers and buyers.
The logo embodies the REKO movement and the mutual trust between sellers and buyers.
Footer with action button.
Footer with action button.
Navigation and purchase interactions.
Navigation and purchase interactions.
Summary with highlighted images and tags.
Summary with highlighted images and tags.
Overlay menu with search bar.
Overlay menu with search bar.
Overview of products and their stock.
Overview of products and stock.
Animation illustrating the REKO steps.
Animation illustrating the REKO steps.
Result
Buyers can intuitively find and safely pay for products, while sellers get a better overview of their inventory and orders, all within the same platform.
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